Users could use the tool for its high-quality backlink data and to conduct in-depth backlinks analysis with data that they couldn’t get elsewhere. What separated Ahrefs from other, similar products at the time was its focus on the quality of data.
We can see that since the very beginning, Ahrefs focused heavily on backlinks, with features like new backlinks and lost backlinks being among the first that users could use. This is what Ahrefs looked like back in 2012, almost one year after the company was founded. It’s used by companies from all over the world and is considered to be one of the most reliable sources when it comes to backlink data. It can also be used by PPC teams and has great features for competitive analysis. Ahrefs is a tool mainly for SEO and content professionals.
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